Western Therapy
| Responsible for branding design.
Eastern Therapy is a space for deep restoration of body and mind, blending ancient Eastern practices with natural, handcrafted products. It’s not just about balance, it’s about energy, movement, and inner transformation. The place to return to yourself.
The task was to develop a brand identity that conveys not only calm and balance but also a sense of transformation and emotional depth. The founder brought a symbolic sketch based on sacred geometry, filled with personal meaning and intention. It was important to preserve this vision and turn it into a cohesive and professional brand that truly resonates.
I led the entire branding process, transforming the founder’s symbolic sketch into a polished visual identity. I refined the color palette, integrated the sacred elements, and developed a versatile logo system. Additionally, I created brand applications for signage and packaging to ensure a consistent and memorable brand presence.
The task was to develop a brand identity that conveys not only calm and balance but also a sense of transformation and emotional depth. The founder brought a symbolic sketch based on sacred geometry, filled with personal meaning and intention. It was important to preserve this vision and turn it into a cohesive and professional brand that truly resonates.
The task was to create a large horizontal outdoor banner listing all the services and products offered by the studio. Instead of using icons or images that could clutter the space, I focused on typography. I selected a different font for each item, matching its style to the meaning and mood of the word. This unconventional solution made each line stand out and brought energy and character to the composition. The client appreciated the creativity, and the banner attracts attention and positive feedback from passersby.
Over time the studio began to gain real momentum. When it first opened, only a few people came to the dynamic meditations. Now there are up to 40 participants at each session. The growth was gradual but steady, supported by a thoughtful visual identity, the studio’s unique atmosphere, and the quality of the practices. The brand design helped create a recognizable image that resonated with the right audience and built trust in the studio’s mission.
